Notebook
A collection of thoughts, opinions, and rambling ideas about marketing and the world.
Swedish Idiom Generator
2025-07-14
I have the pleasure of working with many lovely Swedes, and I'm always taken by their quirky (and often unbelievable-sounding) idioms…
What’s next for college in the U.S.?
2023-05-22
In my current role, I spend a lot of time thinking about the college and university space here in the US. And recently, I wrote up my thoughts on the gathering storm in the American higher-ed market.
TV Advertising’s Next Act
2021-11-15
I spend a lot of time thinking about the state of marketing and advertising. What’s changing (less than you probably think), what’s staying the same (more than you probably think), and where the past and the future are converging in interesting ways.
How to be good at stuff
2014-09-17
As I’ve begun to explore the possibility of perhaps entertaining the idea of considering once again working for the man, it’s forced me to think a lot about who I am, what I believe in (and don’t believe in), and what my value is as a co-worker, a manager, a piece of talent, and just as a person.
The Summer of Andrew
2014-06-13
After a lot of thought and internal conflict, I’ve decided to step away from Heart and take the rest of the summer off. With no plans to return to the agency.
I’m quitting advertising
2013-07-29
In case you missed it, That Damn Oreo Tweet™ recently won a Cannes Lion. Which puts me in an awkward spot, personally, I suppose...