It’s tax-rebate/economic-stimulus package time! Will you be getting some cash from Uncle Sam? If so, will you be using said cash to pump up the economy? Here is a little survey on the topic. Let me know what you think….


Awesome soccer ad spot from Nike. Via adverblog.


Sometimes us web nerds forget that there is a whole other world of normal people out there. We think everyone uses Twitter, browses in FireFox, and wants an iPhone. The truth is, these are mainly just wildly popular things within our little nerd world.

Of some 850+ users that answered this poll earlier in the week, 93% don’t even know what twitter is.


This is one of the reasons I really enjoy Quibblo. We can throw polls up there on anything we want, and get some interesting quick data from our users. Now bear in mind that the users are heavily tween to teen, but it still is cause for pause the next time that you think “everyone uses twitter”.

Capital One Card Lab

I was just reading a great little blog post on Jay Weintraub’s blog, about incentive marketing, and though it wasn’t the focus of the post, this bit jumped out at me.

the real genius is Capital One. Their Card Lab might looks silly, but they understand that perhaps the best way to gain not just an active user but a truly active user is to have them develop an emotional attachment to their card and want to use it instead of another card sitting adjacent to it in their wallet.

Never really thought about the Capital One card customizations as having that effect, but it is in fact brilliant.

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