Archive - Marketing RSS Feed

Sneaky Unsubscribe Page

December 10, 2009 in Business, Marketing, The Internet with 2 Comments

Somehow, somewhere, I got on the email list for US News and World Report. When I finally unsubscribed today, I thought their opt-out page was pretty sneaky.

US News and World Report Unsubscribe

I have always hated the “opt-out confirm” step, and think that unsubscribe links in emails should be a single click unsub. This one though used some subtle placement and language tricks that I’d expect to see more from shady grey-hat email marketers, than big old-media magazines.

As most users probably do, I read the page left to right, skip over or skim most of the text, and my first instinct is to click on the button marked “continue”. Since I just clicked “unsubscribe” on the previous page, my mind is expecting at first glance, that “continue” will continue the unsubscribe process I have already started. It actually keeps you ON the list if you hit that button.

Annoying.

Online Advertising Needs To Change

August 11, 2009 in Business, Marketing, The Internet with 0 Comments

Amen Phil…

Particularly for agencies, there is a consensus that there’s got to be a better way. “I feel we could be facing an inflection point in our industry,” said Phil Cowdell, head of North America for WPP’s Mindshare. “The often contradictory forces of procurement-driven cost reductions and the marketing departments’ calls for more, smarter and better [approaches] will create an increasingly uncomfortable and potentially less effective operating zone for agencies. The only viable way forward is to shift from the procurement-oriented benchmarks of input measures such as CPMs [or cost per 1,000 viewers] to more output-oriented measures such as cost per hand-raiser and cost per lead. We need to move away from pure cost to a more-considered value equation.”

Via AdAge –> http://adage.com/article?article_id=138358

I’ll Have A Vanilla Bullshit

November 7, 2008 in Marketing with 0 Comments

I know the jokes pertaining to Starbucks’ naming conventions are pretty beat, but the clip from the new movie Role Models is a pretty good sendup by Paul Rudd.

Almost as good as the Curb Your Enthusiasm clip regarding “Vanilla Bullshit”.

MTV Quiz Campaign

September 22, 2008 in Marketing with 0 Comments

Nice little blurb about us in DM News this week. Specifically regarding a neat campaign that I worked on for the MTV American Mall movie back in August.

To build buzz for its upcoming TV movie, Ameri­can Mall, MTV Networks looked to Pangea Media and its teen-friendly quiz site, Quibblo.com. The week before the movie aired, Quibblo ran a MTV American Mall navigation tab that drove users to a “Which American Mall Character Are You?” per­sonality quiz. Quiz-takers received a badge that showed which character they were like, which they could then post to social sites’ profiles. More than 2,500 people took the quiz, and users created another 130 American Mall quizzes in response.

Full article here.

And on that note, off to London for AdTech, and then Chicago for some sightseeing.

Page 3 of 4«1234»