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The Value Of Social Media

Don’t barf just yet, this isn’t one of those posts where some arbitrary number is thrown up (pun intended) as being factual, empirical, evidence of what a Facebook Fan or Twitter follower is worth. It’s merely a link to, and a quote from a post on BostonInnovation. The quote comes from Scott Stratten, author of “UnMarketing”, which I have yet to read.

“Every time you ask for the ROI of Social Media, a kitten dies somewhere. It doesn’t mean anything to put a number on a conversation. Social Media is nothing new, we just used to call it….talking. If you believe that businesses are built on relationships, than it should be your duty to build relationships.”

The full post is here.

And as a side note, this week/month so far has really seemed like it’s contained a tidal-wave of amazing stuff in the local online/interactive/social/digital media and advertising space. Some people have returned from Planning-Ness with great decks and info, Hubspot had their “HUG” event, and of course FutureM and the stuff coming out of FutureM is fantastic. Let’s hope this pace keeps up, and Boston stays abuzz with this sort of conversation. Exciting times.

Let’s Have A Coffee

I had the pleasure of meeting up with Matt over at CustomMade this morning for a coffee and chat about our respective companies, the internet, and randomly related things. On my way out, I was reminded how much I love doing this sort of thing; meeting and connecting with interesting people and just sharing ideas and thoughts on all sorts of things.

As such, I want to do this more frequently, and am thinking of trying to do a one-on-one coffee with someone new, every week. It doesn’t much matter who you are or what your background is (though online/product/marketing/digital/advertising types are preferred), but mainly that you are interesting and passionate about whatever it is you do.

So if you are up for grabbing a coffee (Espresso Royale on Newbury Street is my go-to spot), get in touch.

Biking And The City

This was just a shade to long for twitter…but on my bike ride into work this morning, I was thinking.

I live in Boston, and am both a driver and a biker. And depending on which set of wheels I am behind at the time, I am known to curse out each camp equally for their respective idiotic behavior. But I do understand that as an idiot driver, I am in a position to do far more harm to a biker than an idiot biker may do to me and my 2,000 pound car. And as such, I try to be hyper-aware of the city bikers as I drive around in my SUV.

The recent addition of the bike lanes on Commonwealth Ave, and other main streets around the city, are fantastic. They force motorists to respect the space and rights of the cyclists, and I think it just makes things safer for everyone. And if you read the papers, watch the news, or just generally talk to anyone with an opinion and a bike these days, you hear lots of chatter about how bikers in Boston are finally getting some respect and some protection from the awful and law-flouting local drivers.

Bike Lanes In Boston

But if bikers want to really get some respect and protection, there is a trade-off here. There is something the bikers need to start doing in return. The lanes and the bike-boxes, and the signage are there to provide rules that will give you clearly outlined rights, and keep you safe from being steamrolled by mini-vans. So bikers of Boston, in return, it’s time to start following the rules of the road. No more picking and choosing pedestrian rules or vehicle rules based on which suits you better in that moment. No more buzzing through red lights, throwing the middle finger at everyone, and no more weaving in and out of traffic like a bozo, causing everyone to freak out for fear of giving you the fender up the backside that you technically sort of deserve.

It’s a give and take bikers. If you want to be treated like an equal part of the traffic ecosystem, and if you want rights and protections, you too need to step up and set the example of how cars and cyclists can function together safely.

It’s Boston Street Cleaning Season

Otherwise known as the most terrible time of the year. As if it wasn’t already a total cluster-f to try and park in this city (particularly in the Back Bay and South/North Ends), street cleaning ads in a whole new dimension of pain.

“Oh, there is a total supply/demand issue with just regular resident parking on normal days? Great, why don’t we clean every street in the neighborhood at the same time and same day, cutting available parking in half. That should make it easy for everyone.”

FAIL.

Fail for residents that is. The city cleans up (pun intended) on this little operation. And half the time they just seem to write the tickets and never even clean the streets. I remember when I lived in Brighton, they’d tow the cars, and then never clean the street. Or clean the wrong street on the wrong day. What a joke.

In fact, the street cleaning started on April 5th, and my block of Commonwealth Ave was on the no-park list. Looks like tickets were handed out, but the streets still look as dirty as ever.

I actually started making myself a Google Calendar to keep track of the cleaning schedule in my neighborhood, and then thought it might be useful for others as well, so I made it public. Right now the calendar only covers “Back Bay Proper” from Mass Ave to Arlington Street (west to east) and from Boylston Street to Beacon Street (south to north).

You can grab the iCal version of the calendar here, the XML feed of the calendar here, or just view the standard calendar here.

Or, if you have a smaht-phone, you can scan the QR code and load the iCal version right onto your phone.

And of course, since I have a total addiction to buying domains and then throwing half-assed things together onto them, I began adding this info (and maybe more if I stick to it) to Back Bay Parking.

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