Don’t barf just yet, this isn’t one of those posts where some arbitrary number is thrown up (pun intended) as being factual, empirical, evidence of what a Facebook Fan or Twitter follower is worth. It’s merely a link to, and a quote from a post on BostonInnovation. The quote comes from Scott Stratten, author of “UnMarketing”, which I have yet to read.
“Every time you ask for the ROI of Social Media, a kitten dies somewhere. It doesn’t mean anything to put a number on a conversation. Social Media is nothing new, we just used to call it….talking. If you believe that businesses are built on relationships, than it should be your duty to build relationships.”
And as a side note, this week/month so far has really seemed like it’s contained a tidal-wave of amazing stuff in the local online/interactive/social/digital media and advertising space. Some people have returned from Planning-Ness with great decks and info, Hubspot had their “HUG” event, and of course FutureM and the stuff coming out of FutureM is fantastic. Let’s hope this pace keeps up, and Boston stays abuzz with this sort of conversation. Exciting times.


