Nice little blurb about us in DM News this week. Specifically regarding a neat campaign that I worked on for the MTV American Mall movie back in August.
To build buzz for its upcoming TV movie, American Mall, MTV Networks looked to Pangea Media and its teen-friendly quiz site, Quibblo.com. The week before the movie aired, Quibblo ran a MTV American Mall navigation tab that drove users to a “Which American Mall Character Are You?” personality quiz. Quiz-takers received a badge that showed which character they were like, which they could then post to social sites’ profiles. More than 2,500 people took the quiz, and users created another 130 American Mall quizzes in response.
And on that note, off to London for AdTech, and then Chicago for some sightseeing.
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