Why Fruit On The Bottom?

What is the logic behind fruit-on-the-bottom yogurt? Is there any benefit to this? I want answers, and I couldn’t find much. Except this great Mitch Hedberg clip…and any excuse to post a Mitch Hedberg video makes things alright.

  • eric

    Because the fruit is heavier than the yogurt and would eventually sink to the bottom. So, like all good marketers, this has been made a positive selling point. (You know, like the rear windows in cars that don’t roll down all the way to protect our children — not because the placement of the wheel won’t allow for it?)