Awesome soccer ad spot from Nike. Via adverblog.
Archive - April, 2008
Twitter Is For Nerds, And Don’t You Forget It
Sometimes us web nerds forget that there is a whole other world of normal people out there. We think everyone uses Twitter, browses in FireFox, and wants an iPhone. The truth is, these are mainly just wildly popular things within our little nerd world.
Of some 850+ users that answered this poll earlier in the week, 93% don’t even know what twitter is.
This is one of the reasons I really enjoy Quibblo. We can throw polls up there on anything we want, and get some interesting quick data from our users. Now bear in mind that the users are heavily tween to teen, but it still is cause for pause the next time that you think “everyone uses twitter”.
Capital One Card Lab
I was just reading a great little blog post on Jay Weintraub’s blog, about incentive marketing, and though it wasn’t the focus of the post, this bit jumped out at me.
the real genius is Capital One. Their Card Lab might looks silly, but they understand that perhaps the best way to gain not just an active user but a truly active user is to have them develop an emotional attachment to their card and want to use it instead of another card sitting adjacent to it in their wallet.
Never really thought about the Capital One card customizations as having that effect, but it is in fact brilliant.
Boston Bans Bottle Service
This kind of made me smirk. I personally think bottle service belongs where money, stupid, and ego intersect. Which in Boston, is at the few wanna-be NYC bars that hold needless lines and pound awful music for our North-Shore friends to grind to. So needless to say, I am not exactly shedding any tears over this.
The party is coming to an end for Grey Goose-swilling big shots as the city’s licensing czar says he’s banning “bottle service,” an expensive perk that draws high-rollers to Hub hotspots.
The service – a staple in exclusive nightclubs from Miami to Manhattan to Las Vegas – allows big spenders to have private VIP tables in exchange for purchasing a bottle of high-end booze, usually for $300 or more. Servers bring buckets of ice, tumblers and non-alcoholic mixers to make cocktails.
Although, I did get a kick out of this quote.
“We’re not New York and we’re not South Beach,” he said. “The city of Boston has a lot more to offer than just getting people inebriated. If all they can offer their clientele is just swilling down alcohol, then perhaps they shouldn’t be in the business.”