In case you haven’t heard, Digg, the link submission site full of Kevin Rose’s self-important wannabe BFF’s is up for sale. As far as I can tell (and admittedly, I am a light digger at best), ad revenue is Digg’s main source of income…though the user base doesn’t seem like it would be the most welcoming to potential new owners, particularly new owners who would be hoping to leverage the right ads against Digg’s traffic base in order to see some ROI from their purchase.

When one digger recently posted a link to Business Week, discussing a possible sale, the first comment was fitting, and seemed to sum up how those in the ad business view the average Digg user. IE, anti-web-commercialism, and ironically uninformed (Google is the web’s largest ad company, no?).

But, it is the new bubble, so someone will no doubt scoop up Digg, along with it’s jack-ass user base, for some nine-figure sum, and we’ll all see what happens from there.

Good luck to whomever buys this one, you’re gonna need it.