WEB SITE, OR DRUG? “One thing that Web 2.0 companies and prescription drug makers have in common is their nonsensical product names,” according to “Andrew,” a user of the quiz-rendering site Quibblo.com. His quiz presents 40 names, and users must decide whether each is a Web company or a pharmaceutical product. Most respondents — 90 percent — thought that Digitek was a Web outfit; it is a heart medicine. And 62 percent thought Lovento was a drug; it’s a social network site.
