Their own users. In case you missed it, here are two pieces of semi-interesting news that you may or may not know about already.
- HotOrNot decided to ditch the pay model, and move to and ad supported model.
- HotOrNot still exists.
I suppose we should cut them some slack, since they ARE new at this ad supported business, but once they get their footing, they may want to consider restricting their own ad buys from showing on their own site. I guess HotOrNot users are probably the best target to advertise HotOrNot services to, but this seems a bit tail-chase-y-ish, no?

