This isn’t even contextual, it’s just dumb. Granted, this isn’t quite as bad as the “burn baby burn” ad, or some of the other contextual slip ups, but it caught my eye right away. I mean come on…a story about a jetliner with a burning engine, and the pilot racing against time…flanked by a banner ad for a free laptop where the user races through a burning inferno?

Link to the page here. Click the ad to see the screenshot.