Even though they have been rolling with the Overture feeds for a while, MySpace and it’s 5% of all web traffic, has rolled out what looks to be a fancier, and newer implementation of the search feeds from the Yahoo folks.
Not sure why at this point Rupert doesn’t plunk down some money on a 2nd tier search company and just add a paid search to the FIM portfolio. MySpace alone drives so much traffic, that they need to be sharing millions in revenue back with Overture that they could be keeping in the family if they ran their own system.
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