I have always been a fan of business that have a bit of a quirky style when it comes to communications with their customers. Some find it unprofessional, but I find it to be very pleasant and oddly reassuring from a customer standpoint. In addition to making me smile, this style of correspondence also causes me to do something that I don’t normally do with automated emails…read them. I recently made a purchase from CD Baby, and in addition to having the from name on all of their emails show in my inbox as “CD Baby loves Andrew”, this was the exact text in their shipping confirmation notice:
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Thursday, December 8th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as ‘Customer of the Year’. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
the little CD store with the best new independent music
phone: 1-800-448-6369 email: cdbaby@cdbaby.comhttp://cdbaby.com
I really can’t tell you how much I love this and how much I wish more companies approached customer communications in the same way.
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