So the big news lately is the upcoming payment system from Google, called Google Wallet which stands to pose a very serious threat to eBay and Paypal and also opens up a whole bunch of “How could they integrate GoogleWallet into…” discussions. Speculation is running rampant, and everyone has a thought or two on how Google should flex their muscles with this product, including one from Pete Caputa which revolves simply around closing the loop and retaining more customers for a longer time.
Imagine all of the people that are both buying ads through Adwords and selling their inventory through Adsense. Imagine if Google could keep a little of that cash a little longer. Say a few billion a few extra days. (more…)
My thought is similar, in that Google is likely going to work this into their Adsense and Adwords programs hardcore, as it is the most obvious place to start. But what I would most imagine them doing, is using GoogleWallet to create an extension of Adsense that allows publishers the ability to sell ad space within their Adsense strips, using Google and GoogleWallet to handle the transaction…a la AdBrite. To me, this would be a brilliant evolution of the Adsense product and would also present a serious problem for Adbrite, who’s only advantage over Adsense, is in fact this self-service ad selling piece.
Only time will tell for sure…
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