Ok, so I thought McDonald’s just blew it (pun intended) with their ad campaign encouraging un-natural relations with a double cheeseburger, but apparently this sandwich-humping ad craze is catching on. Wendy’s, not to be outdone by the golden arches, has a new print campaign which asks customers to “Do a spicy chicken sandwich.”

Aside from the requisite double-entendre, the ad also features a man with soaked shirt drinking from a lawn sprinkler. I would imagine that if the gentleman in the photo had actually “done” a spicy chicken sandwich, he would likely want to redirect that cold water slightly south.

Burger King, your move.