This stuff never gets old. Nothing is better than when a giant company makes an attempt to be cool with their marketing, only to do something that is completely moronic causing the very audience it is chasing to mock them. One of my favorite examples of this is a Wal-Mart commercial I saw some weeks back that contained a fake family made up of some wildly talented African American actors who were working hard to show us that not only do black people shop at Wal-Mart, but it is very cool to do so. In an attempt to gain some street cred, the Bentonville company has one of the actors use the line "Wal-Mart has everything I need. No diggity." I am not making this up. (incidentally, if anyone has this clip…PLEASE send it to me).
Clearly this is not an isolated incident as evidenced today when I headed over to Page2 on ESPN.com. I instantly was hit with a great McDonalds ad that can be seen below. Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that they did not do their homework on urban slang. If they had, it is likely that they would have realized "I’d Hit It" is not exactly the catch phrase to use when selling fast food.
166 Responses
jimbo
January 26th, 2005 at 2:05 pm
Special Sauce?
I’d hit it.
I’m a Big Mac guy.
I like the fat bottomed Big Mac that Jared the Subway guy dumped but secretly wants to jump in a vat full of them.
Fleshbot
January 29th, 2005 at 12:05 am
Wet Spots
Geekster
January 29th, 2005 at 1:08 am
The state of advertising is indeed reaching an all time low. I won’t be hitting that cow.
Negative Creep
January 29th, 2005 at 8:23 am
Holy crap, that has to be the funniest mistake I’ve seen in ages.
LUX.ET.UMBRA
January 29th, 2005 at 10:03 am
McDonald’s and Walmart sink to new lows
In an effort to reach Black America and talk the fancy young generation words, both Walmart and McDonalds are working up some cheesy marketing. Read more here. Via World Champion…
mikedup.net
January 29th, 2005 at 11:58 am
ewwwww
yanno, one would think McDonalds would be more careful with their “hip” slang when advertising. It seems McDonalds had an ad about their sandwiches… and showed a guy with text beside the ad saying “I’d hit that.” Now, I’m going…
CZ
January 29th, 2005 at 3:41 pm
And.. MeFi.
jackson
January 29th, 2005 at 4:07 pm
I wonder what Rick Santorum has to say about this.
Phlegmy Log
January 29th, 2005 at 4:17 pm
I wouldn’t eat it, let alone have sex with it
Lately, companies such as Walmart and McDonald’s have made attempts at being hip to draw a different crowd. Andrew Teman explains: Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that…
Jessica
January 29th, 2005 at 4:17 pm
Someone in the McDonald’s advertising dept. needs to learn how to utilize Urban Dictionary.
Phlegmy Log
January 29th, 2005 at 4:18 pm
I wouldn’t eat it, let alone have sex with it
Lately, companies such as Walmart and McDonald’s have made attempts at being hip to draw a different crowd. Andrew Teman explains: Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that…
Duncan
January 29th, 2005 at 4:41 pm
thats hilarious
the funniest part is that i don’t know anyone who eats that crap anymore…
they are so going down…
Cardenio
January 29th, 2005 at 4:44 pm
Not to long ago was it Quizno’s or Subway that used the ‘ spongmonkies ‘ in their ads and confused and frighteneed everyone ?
Let’s say it was Quizno’s. They discovered that people who eat their crappy sandwiches also use the internet. Golly.
So they figured the spongmonkies ( ” what’s popular on the internet ? ” ) would go over well with their customers. It’d be better if their sandwhiches didn’t suck.
Then later at Subway, some executive idiot asks ” Well what else is popular on the internet ? ” Some one tells him ‘ Badgers ‘ So Subway produces an ad about a badger who likes their crummy sandwhiches.
Duncan
January 29th, 2005 at 4:45 pm
http://adsatt.espn.go.com/ad/sponsors/mcdonalds/Jan_2005/mcdo-0024.swf
John Aschroft
January 29th, 2005 at 5:32 pm
How did you see the ad at all with adblock.mozdev.org installed? Perhaps it should have a “funny ad” setting to let those through that you want to see…
datter.com
January 29th, 2005 at 6:43 pm
Sex with a sandwich
ahh the corporate blight that is McDonalds. What would the world do without everyones favorite Orewellian conglomerate foisting it’s preprocessed animal parts shaped like food at us? Well, we’d likely all live a little longer for one thing.
What g…
mikkelwinther.dk
January 29th, 2005 at 6:58 pm
Ung med de unge
Det er ofte ufrivilligt morsomt, nÃ¥r reklamefolk forsøger at tale til de unge pÃ¥ deres eget sprog. I Danmark har vi (blandt utallige andre) ham fyren i L’Easy reklamerne, der er sÃ¥ hjemmevant i slangudtryk som en nonne er pÃ¥ et bordel, og i USA f…
angiemckaig.com
January 29th, 2005 at 8:28 pm
assorted sweets: 2005.01.29
Don’t create ads in Urban Slang if you don’t know what they meanA wonderfully funny example of pitifully researched marketing. TypeNavigatorI keep forgetting this is here. Wonderful visual search to find a typeface. I wish someone would create a piece…
wholesome goodness
January 30th, 2005 at 12:15 am
http://vasta.typepad.com/main/2005/01/id_hit_itvery_u.html
I’d Hit ItVery unfortunate choice of words in a McDonalds ad. Credit Card DrawingsNothing will motivate you more to pay your bills than drawing each one out by hand.
Dean's World
January 30th, 2005 at 4:19 am
Love Them Burgers
Sometimes when companies try to seem hip and relevant in their marketing, they try a little too hard.
(Via
Luke
January 30th, 2005 at 8:21 am
Hmm. here in Australia the current slogan for mcdonalds is: “I’m lovin’ it!” (presumably after the justin timberlake song that always plays in the background of the commercials…)
We have heaps of others. If i remember any more ill report it
Jack Bryson
January 30th, 2005 at 12:03 pm
I ain’t that lonely
Matteo
January 30th, 2005 at 12:23 pm
I’m so glad you wrote about the wal mart ad. I remember seeing that a few months ago and when that guy said, “no diggity,” I almost choked on what I was eating.
I can just imagine the conferences held at the ad agency over exactly which “urban” phrase that actor should say.
adland
January 30th, 2005 at 1:57 pm
Between the buns of a Big Mac, there is special sauce.
The Wal-mart ad with \
The Ramshackle Humanity
January 30th, 2005 at 3:01 pm
McDonalds Wants You To Hit That
Are you an advertising exec who wouldn’t know G-Unit from a G-String? Take our test. If you choose to run a McDonalds commercial that advocates hot man-on-burger action, you are.
Enjoy.
Ace of Spades HQ
January 30th, 2005 at 4:01 pm
McDonald’s Needs A Lesson In Slang
I’m not sure I like the mental image this animated banner ad creates. I’d hit it? Umm, no thanks. (via World Champion) [Cross-posted at Say Anything]…
The Political Teen
January 30th, 2005 at 4:52 pm
Ba da da
From World Champion This banner defiantly makes me think about a burger: …..Not I don’t think the “I’d Hit It” banner was a mistake(per se meaning something else than it really means). They knew exactly what they were doing. That…
shab00ty's madness abounding surrounding you...
January 30th, 2005 at 6:43 pm
OO OOHHHH KEEP HITTING IT FROM DA BACK –
I’d Hit That, ‘Cause I’m Lovin’ It! Damn, the way you make my golden arches glisten…
dsng.net - the daryl sng blog
January 30th, 2005 at 9:08 pm
Chasing cool and failing
There’s nowt so queer as advertising folk who try to use “hot” catchphrases without really knowing what they mean - … such as McDonald’s using “I’d hit it” in their new American ad campaign. Lovin’ it is one thing, actually hitting it might me taking…
jamesiville
January 31st, 2005 at 12:35 am
Another Reason I’m Glad I Gave Up On Fast Food
world champion points out a hilarious oops by the McDonalds restaurant marketing team. These folks must be too hip to be square. I happily gave up on fast food three months ago after a viewing of Super Size Me. And…
John P. Hoke's Asylum
January 31st, 2005 at 6:02 am
A whole new meaning to "loving" McDonalds
You would think that with all of McDonalds advertizing money they would do a little research on their new slogans before rolling them out — but you would be wrong … so wrong. World Champion points us to some McDonalds ads running on the ESPN…
Cheeseorgy
January 31st, 2005 at 8:52 am
McDonald’s can McFuck™ itself
There’s nothing sadder than out-of-touch adults trying to send a positive message out to kids. But what’s worse is out-of-touch ad execs trying to cash in on hip, cool, ethnic language to sell pure shit. Andrew Teman reports that McDonald’s…
Anonymous
January 31st, 2005 at 12:39 pm
I can’t stand those radio commercials with the “dudes” constantly saying: “McDonald’s Double Quarter-Pounder with Cheese burger”. I ain’t lovin’ it.
CelebNewsWire
January 31st, 2005 at 12:54 pm
Ba Da Ba Ba Ba! I’m Fuckin’ It?
McDonald’s Ad Whiz #1: “We need a new slogan. Something ‘cool’. Something ‘hep.’ McDonald’s Ad Whiz #2: “Something that appeals to the tweens AND the teens. Maybe something tinged with ‘the hip hop.’” McDonald’s Ad Whiz #3: “How about ‘I’d…
whoisnick.com
January 31st, 2005 at 1:41 pm
Lovin’ It Too Much
Not only do companies have problems with translating things into foreign languages. But now slang is the problem too. Ha Ha, McDonalds! Takes their recent catch phrase “I’m lovin’ it!” to a whole new and disturbing level. Did I say Ha Ha?
geoff
January 31st, 2005 at 1:51 pm
Well, call the ad execs stoopid if ya like but it’s got a lot of people talking, hasn’t it?
Still, it would make more sense (and be even funnier) if they used Jason Biggs instead, and had him checking out a hot apple pie…
sid
January 31st, 2005 at 2:45 pm
Welcome to FaRk
inspoetica
January 31st, 2005 at 2:46 pm
When I first saw this I was sure it was a hoax. But it ain’t.
http://www.i-am-asian.com/
I especially like the pug with the t-shirt “I am Asian.”
Luke
January 31st, 2005 at 3:08 pm
What you don’t realize is that McDonalds’ supposedly poor advertising has really got everyone talking about McDonalds… which makes the ad campaign at least as good, if not better than originally planned.
OcNews
January 31st, 2005 at 3:14 pm
McDonalds has hittable burgers
McDonalds wants you to fuck it’s sandwiches. Dude, I’d *so* not hit it. Its knees are too sharp….
Emperor Joe
January 31st, 2005 at 3:27 pm
Shit I hate McDonalds. This just proves they are nothing but a bunch of lame corp assholes. trying to be cool.
Brett
January 31st, 2005 at 3:32 pm
heh.
Peter: “I’m going to microwave a bagel and have sex with it.”
Quag: “Butter’s in the fridge!”
Andrew
January 31st, 2005 at 3:37 pm
Uhm, dude, it’s != its. it’s = it is. Watch: McDonalds Wants You To F*ck It’s Sandwiches = McDonalds Wants You to F*ck It Is Sandwiches. On behalf of all the farkers visiting this article, please learn grammar.
Andrew
January 31st, 2005 at 3:37 pm
Uhm, dude, it’s != its. it’s = it is. Watch: McDonalds Wants You To F*ck It’s Sandwiches = McDonalds Wants You to F*ck It Is Sandwiches. On behalf of all the farkers visiting this article, please learn grammar.
in search of free food
January 31st, 2005 at 3:39 pm
Make me a sandwich…
“Double cheeseburger? I’d hit it. I’m a dollar menu guy.”
-McDonalds ad
There’s stooping low in the marketing world, and then there’s this. Is McDonalds just that oblivious, or is this supposed to be funny? I guess they’re trying to market to A…
Feces Throwing
January 31st, 2005 at 3:50 pm
I’d hit it, but the McChicken would take a few beers
Some guy noticed a web banner where McD’s is suggesting you have sex with their sandwhich
Like I said. I’d hit the double cheeseburger, but it would take at least a six pac to hit the McChicken. And damm, the McFish is fugly, and i think sht…
Woopop.com
January 31st, 2005 at 4:01 pm
You’d Hit What??
It seems McDonalds can’t exactly discern which slang to use when promoting it’s products. According to an ad on ESPN’s…
tim pedersen
January 31st, 2005 at 4:12 pm
VH1 wants you to HIT IT too:
http://timothypedersen.com/images/VH1-HitIt.jpg
banner from:
http://www.vh1.com/mobile/ringtones/
John Bega
January 31st, 2005 at 4:14 pm
I think all of you people are incorrect in thinking that the advertising was a mistake. I mean what would be better than have a double cheseburger in one hand and “hitting” another in the other. I not ashamed to admit it. Once I saw the ad I felt compelled to try. In doing so I must say it was the greatest experince in my life and I owe it all to Mc’D’s.
Philonoist.net
January 31st, 2005 at 4:17 pm
McDonald’s and you
This is why I use Firefox with adblock. I can’t stand this kind of advertisement where the company uses a “it’s cool” approach to convince you that they aren’t evil or wrong, but then mess up picking which line to use. (See the article for another…
richro
January 31st, 2005 at 4:21 pm
at least you don’t need any KY…
Juggernuts
January 31st, 2005 at 4:25 pm
Mickey D’s wants you to Fark their sandwiches.
No, seriously, they do.
howto
January 31st, 2005 at 4:55 pm
sex with sandwiches?
lol. from andrewteman, execs are asking us to enjoy their products now more than ever….
verybigblog
January 31st, 2005 at 5:07 pm
I’d so not hit that.
McDonalds Wants You To F*ck It’s Sandwiches - why white guys can’t slang.
Scam City version 7.0
January 31st, 2005 at 5:28 pm
McDonalds Wants You to Fuck it’s Burgers!
“Double Cheeseburger? I’d hit it…” So, is McDonalds is promoting hott man-on-sammich action in it’s latest ad campaign? I’m lovin’ it!…
Loski
January 31st, 2005 at 6:26 pm
I remember them!
“Twosome Burger”
or were they
“Menage e Twa Burger”
I didn’t hit it with ‘em.
But I ate ‘em.
the Ladies Man
January 31st, 2005 at 6:32 pm
I just want to say that even all jacked up on Corvoissier, that is completely disgusting.
Researcher
January 31st, 2005 at 6:56 pm
“Jag vill ha sex med…” en dubbel cheeseburgare
“I’d hit it” använder McDonald’s i amerikansk reklam för sina hamburgare - the dollar-burger man. Antagligen en motsvarighet till Leo Burnetts rätt så bleka “två tior”-koncept. Problemet är att “I’d hit it” är slang för “[henne] vill jag sätt…
Ethan S.
January 31st, 2005 at 7:09 pm
“Its” sandwich, not “It’s”.
The possessive “its” has no apostrophe, while the contraction “it’s” does.
jb
January 31st, 2005 at 7:13 pm
Except, of course, that McDonalds only has white-bread buns, this gives a whole new meaning to “When a body meets a body coming through the rye.”
NOBODY_EXPECTS_JINJO
January 31st, 2005 at 7:14 pm
Cheeseburger sex?
…
…
…
*fap fap fap*
Timmy
January 31st, 2005 at 7:52 pm
stupid stupid stupid stupid
Some Guy
January 31st, 2005 at 7:59 pm
I’d have sex with a McDonald’s hamburger.
brian
January 31st, 2005 at 8:39 pm
They taste like someone already has hit it….
I love man boobs
January 31st, 2005 at 9:15 pm
Nigga plz
tomma
January 31st, 2005 at 9:40 pm
Dont have sex with hamburgers! I screwed a big mac a few weeks ago and Now I’m pregnant with chicken nuggets!
August Arrived
January 31st, 2005 at 9:57 pm
This is the start of a corporate urban legend, fellas. Could the marketers at McFreak Yourself(tm) be smarter than they seem? Too hip to be square, or too cunning to be hip? Indeed.
Kala
February 1st, 2005 at 12:41 am
Don’t forget my favorite example, the 2004 Old Navy commercial that says, “We’re keeping prices on the down low!”
I came here because I just read this post quoted on the NYC Burningman list. Just the text alone made me laugh so hard I scared the cats. Then I came here and saw the screenshots. Holy shit. They’re even doing the “model is carefully ‘ethnic’ yet also light-skinned so Everybody Can Relate!” thing that ad agencies have become so attached to…
Jeff
February 1st, 2005 at 12:59 am
Here’s an oddly worded Mcdonald’s ad that seems to be promoting cannibalism….
http://www.thesneeze.com/mt-archives/000096.php
Timaeus
February 1st, 2005 at 2:08 am
Walmart is wiggity wiggity wack!
Blog Off!
February 1st, 2005 at 5:48 am
McDonalds wants you to have sex with their burgers
My choices as a Muslim are fairly limited however (We can only have sex with Halal meat). Which leaves me with only one choice - The Fillet o Fish (no cheese).
At least now you know why the tartar sauce tastes a bit salty…
zrpnd
February 1st, 2005 at 8:59 am
All the FARKing of the fast food must be what leads to this kind of abomination:
http://lincolnfry.typepad.com/
prince david
February 1st, 2005 at 10:19 am
I can’t believe this is true but it is! It is a dream come true =)
jb
February 1st, 2005 at 11:25 am
Wow.
Dumb Liberal
February 1st, 2005 at 12:38 pm
This is nothing but anti-corporation bigotry. Had a local coffee shop run this ad and used that phrase, I bet you guys would have thought it was nuanced.
Boing Boing
February 1st, 2005 at 1:48 pm
Sexualized Japanese Ice Cream commercial
Here is a Japanese television commercial that encourages children to buy and eat soft-serv ice cream. Nothing strange about that at all. Lots of folks use sex to sell junk food these days. Link (Thanks, Jonno)….
MichaelAndKrissy.com
February 1st, 2005 at 2:09 pm
I’m Loving It?
The ad agency for McDonald’s is trying to make their ads more hip by using urban language, without determining what they’re actually saying:
Perhaps they should have consulted UrbanDictionary.com:
I’d Hit it
Vernacular, commonly used by male…
Code Ronin
February 1st, 2005 at 2:12 pm
We all scream for it …
Xeni Jardin: Here is a Japanese television commercial that encourages children to buy and eat soft-serv ice cream. Nothing strange about that at all. Lots of folks use sex to sell junk food these days. Link (Thanks, Jonno). [Via…
TADSpot
February 1st, 2005 at 2:39 pm
McDonalds Wants Your Meat in Theirs
Link: world champion: McDonalds Wants You To F*ck Its Sandwiches. This is old internet news, but I just found it today.
Lindsay
February 1st, 2005 at 2:56 pm
I McDonald’s knows exactly what they’re doing. There are also several new billboards around town where I work that have a big picture of a Quarter Pounder with the bolded phrase “Pound One”. There’s a theme going on there, I think.
Kim
February 1st, 2005 at 3:04 pm
Brings whole new meaning to the phrase “I’m Lovin’ it.”
ha.
Anonymous
February 4th, 2005 at 11:39 pm
>I’d hit it.
NO DONT
Cam Wall
February 5th, 2005 at 12:56 am
McDonalds intentionally uses the phrase to create word of mouth and buzz about the new promotion (and the misuse)
Q
February 5th, 2005 at 1:35 am
Mike Church (blogger who invented card game, Ambition) used the occasion for a public service announcement advising against burger-fucking.
Is this the young punk’s first lunge at corporate America?
Lefty IX
February 5th, 2005 at 4:40 pm
Q said:
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Is this the young punk’s first lunge at corporate America?>>
Actually, Mike took that bit down some time yesterday. His reason was probably that he didn’t want his Ambition blog to get mired in left-right or anti-corporate politics like everything else he does. (Recall the 2004 “Wikipedia war”, where every right-wing blogger in America was busting on some obscure card game they’d never played.)
All it said was “The Ambition underground advises against bovine necrophilia until further notice.” I wouldn’t take it for more than it’s worth. Mike’s more interested in promoting his own ideas than making a “lunge at corporate America”, anyway.
Melanie
February 7th, 2005 at 2:08 pm
Um, can anyone say Whitney Houston?
marsie
February 8th, 2005 at 9:16 am
So.
Not.
Right.
rental
February 9th, 2005 at 3:23 pm
Man,
I’d be shootin special sauce straight out of my Big Mac all over those sesame seed buns.
kma
February 10th, 2005 at 12:04 pm
Kiss my Ass your sick on the other hand that might be a good thing!
lol
ike
February 17th, 2005 at 4:43 pm
You know, the saddest element I can glean from this is that apparently there is NO diversity in the staff that put that campaign together. All it would have taken was ONE African-American to sniff out the problem here.
I am totally against forced diversity and multi-culturalism. This is as good an argument for how the free market will ultimately weed out businesses that are NOT diverse.
Alice
February 18th, 2005 at 3:15 pm
Oh for cryin out loud do you really think that they meant for you to do this to your sandwich. Can we please move along to the next silly time that a Marketing person tries to be cute and talk about something more serious like what is in Cool Whip
bannanabelle
February 18th, 2005 at 10:47 pm
guess their secret sauce, aint so secret anymore…
ultimate_ness
February 20th, 2005 at 1:23 am
Hahahha, that’s hilarious. I work at McDonalds and i’ve NEVER seen that before. And believe me, McDonalds is all processed foods and it’s gross.
Andrew
February 21st, 2005 at 12:15 pm
Test
Jennifer
February 21st, 2005 at 5:23 pm
this has to be the funniest thing in the world! Although I never heard/seen either of the commercials =[
skeet
February 22nd, 2005 at 11:12 am
these large companies are getting desperate, After the great movie “Supersize ME” they need to look for something to entangle us with again, SO they try to be gangster.
Dan Berger
March 2nd, 2005 at 10:33 pm
Don’t believe the hype.
The “supposed” controversey was factored in to the “conversational pass-through” — IOW, free word-of-mouth advertising.
In any case, regarding a McDonald’s 2xCheeseburger, wouldn’t the phrase be “I’d hit that”?
Your Friend in Jesus,
Joe Samuels
March 3rd, 2005 at 11:55 am
I’m thinking it wasn’t intentional, instead, perhaps this is a localized [peculiar to a certain neighboorhood] utilization of the “I’d hit it/that/that a55″ dealio — for example, it was not uncommon in my youth [mis-spent in the Rust Triangle spanning Detroit, MI to Pittsburgh, PA] to provide a superlatively enthusiastic response such as “? I’d f*** some up right now” in discussing dining alternatives, while inebriated.
Of course, if, “f***ing something up” is tantamount to fighting/destroying the referent, is it then so much of a stretch to imagine that sexing food is substantively dissimilar?
Jesus Loves Me Too
NayNay
March 24th, 2005 at 11:20 am
I wanna watch!!!!!!!!! I’m too scared of the BIG MAC to try myself….. but maybe if I saw someone else my fears would subside?
God Almighty
March 25th, 2005 at 2:46 am
Holy Shit!!! I can’t believe this crap. I used to be a big fan of McDonalds but now I think I want to die knowing what those sandwiches are really for.
( ))====D~~~~(__)
(__)
bathroomlove
April 1st, 2005 at 2:05 pm
I saw this shit the other day, it is ridiculous.
pox05
April 12th, 2005 at 5:57 am
boondocks is on it too…
http://us.news1.yimg.com/us.yimg.com/p/uc/20050411/lbo050412.gif
Hunter
April 12th, 2005 at 12:00 pm
“You know, the saddest element I can glean from this is that apparently there is NO diversity in the staff that put that campaign together. All it would have taken was ONE African-American to sniff out the problem here.
I am totally against forced diversity and multi-culturalism. This is as good an argument for how the free market will ultimately weed out businesses that are NOT diverse. ” -Ike
You must not have any idea what diversity actually is. You don’t need a black person on the ad staff to tell you that there is something wrong with that slogan. I’m white and I knew what it meant. The problem isn’t that the company isn’t diverse, the problem is you have 50 year old men and women trying to use slang that people under 25 use.
I wish all the advertisers would knock it off with trying to use slang because it just makes them all look like a bunch of tools even when they do use it right.
P.S. yeah that Boondocks comic is good
Samara
April 12th, 2005 at 12:22 pm
This ad saddened me. Urban culture is often exploited for profit and the community that creates trends, urban vernacular and the like never gets credit for its creativity. WTF?? I majored in advertising in college and couldn’t get a job. The same company that produced this ad probably turned me down. WTF?? Instead of hiring people who are familiar with the audiences companies are “trying” to reach with these laughable ads, they continue to perpetuate “sad” stereotypes to sell their products. WTF?? Note to WPP, Interpublics, Grey Advertising, Y&R and others consider some African American creatives. There are plenty of talented minorities up on urban culture that can save you the embarrassment of producing some of the dumba** ads.
alex
April 12th, 2005 at 1:41 pm
I wonder if Jim (”American Pie”) ever tried that!
alex
April 12th, 2005 at 1:51 pm
1st gay marriages, now this!
Otto
April 12th, 2005 at 3:51 pm
Back when this was first making the rounds, I made this slightly modified animated GIF version…
http://img191.exs.cx/img191/7820/mcskeet2bf.gif
SKEETER
April 12th, 2005 at 5:19 pm
So, like, that McSkeetFilet is absolutely farking perfect.
whatever
April 12th, 2005 at 6:19 pm
THis is exactly what they want, idiot. It’s called brand reinforcement. EVen if it is negative, it doesn’t matter. The brand has entered your conciousness and you thought about it. Look they even got you to host their ads on your webpage for FREE! This site is completely 169% OWNED by McDonald’s.
jane
April 12th, 2005 at 9:16 pm
Hey, sex sells!
Gangsta Pussy
April 13th, 2005 at 10:20 am
I’d pass up a fuck for a couple pancake sandwiches. Shit.
Gangsta Pussy
April 13th, 2005 at 10:25 am
If I could, I’d fuck one of those Pancake Sandwiches. I loves ‘em.
Wazmo Nariz
April 16th, 2005 at 1:26 am
So it’s just a clueless ad exec AND coincidental that “I’m lovin’ it” appears in the same ad, right?
Well it got me thinking about a photo I took in Vacaville a couple of years ago, and published on Meat Planet:
http://www.wheretruthlies.com/MeatPlanet/HitIt.html
which shows a billboard for a different “big juicy burger” with the tagline “GET OFF” in seven-foot high letters.
What is going on here? There’s a whole subculture having their way with double meat sandwiches.
Be very afraid.
–Wazmo
Reynard Muldrake
April 18th, 2005 at 12:56 pm
This is classic. Burn in hell, McDonald’s!
And what is it with trying to incorporate rap music into ads these days… The department store Boscov’s had some bizzare ad with a hip hop-rapper going on about Boscov’s. Boscov’s?
Lexi
April 20th, 2005 at 1:52 pm
That reminds me of the dumbest PSA ever. It features a teenage boy whose dad won’t let him go to a party without adult supervision. The boy then replies “That’s so BOGUS!” As if it’s suddenly 1986 again. Makes me giggle everytime.
McPenis
April 24th, 2005 at 1:54 am
Teens and 20’s seem to be in the majority at McDonalds.
And some may not care, or know, about the ad.
Advertising may indeed work quite well on younger people because, presumably and generally, they’re more naive, easily impressionable, more susceptible to peer-pressure, and preoccupied with being hip/cool/with-it/etc..
Capitalism seems to love youth.
…Gee, all this free advertising here for McDonalds is giving me a hankerin’ for a blt bagel with a big fat hold in the middle.
m
April 28th, 2005 at 9:56 pm
The fact that some of you think every person under 30 and every black person is up on urban slang is laughable. How’s that for your racism. I guess every white person should speak French eh? Some people don’t pay attention to slang.
JoJo²
May 2nd, 2005 at 7:30 am
What can I say about this advertisement that hasn’t already been said?
I thought it was funny when I first saw this ad back in January. Now i think it is freakin’ hilarious when I look back on it. Especially since I am writing an essay for class on how Mcdonalds miserably failed with this advertising scheme of theirs.
Brian
May 6th, 2005 at 12:14 am
I guess you guys have forgotten about Corn Nuts’ “Bust-a-Nut” radio commercial, huh?
Acidbuk/Mechagopher