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McDonalds Wants You To F*ck Its Sandwiches

Wed, Jan 26, 2005

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This stuff never gets old. Nothing is better than when a giant company makes an attempt to be cool with their marketing, only to do something that is completely moronic causing the very audience it is chasing to mock them. One of my favorite examples of this is a Wal-Mart commercial I saw some weeks back that contained a fake family made up of some wildly talented African American actors who were working hard to show us that not only do black people shop at Wal-Mart, but it is very cool to do so. In an attempt to gain some street cred, the Bentonville company has one of the actors use the line "Wal-Mart has everything I need. No diggity." I am not making this up. (incidentally, if anyone has this clip…PLEASE send it to me).

Clearly this is not an isolated incident as evidenced today when I headed over to Page2 on ESPN.com. I instantly was hit with a great McDonalds ad that can be seen below. Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that they did not do their homework on urban slang. If they had, it is likely that they would have realized "I’d Hit It" is not exactly the catch phrase to use when selling fast food.

Mcd0

Mcd1

Mcd2





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130 Comments For This Post

  1. jimbo Says:

    Special Sauce?
    I’d hit it.
    I’m a Big Mac guy.

    I like the fat bottomed Big Mac that Jared the Subway guy dumped but secretly wants to jump in a vat full of them.

  2. Geekster Says:

    The state of advertising is indeed reaching an all time low. I won’t be hitting that cow.

  3. Negative Creep Says:

    Holy crap, that has to be the funniest mistake I’ve seen in ages.

  4. CZ Says:

    And.. MeFi.

  5. jackson Says:

    I wonder what Rick Santorum has to say about this.

  6. Jessica Says:

    Someone in the McDonald’s advertising dept. needs to learn how to utilize Urban Dictionary.

  7. Duncan Says:

    thats hilarious

    the funniest part is that i don’t know anyone who eats that crap anymore…

    they are so going down…

  8. Cardenio Says:

    Not to long ago was it Quizno’s or Subway that used the ‘ spongmonkies ‘ in their ads and confused and frighteneed everyone ?

    Let’s say it was Quizno’s. They discovered that people who eat their crappy sandwiches also use the internet. Golly.

    So they figured the spongmonkies ( ” what’s popular on the internet ? ” ) would go over well with their customers. It’d be better if their sandwhiches didn’t suck.

    Then later at Subway, some executive idiot asks ” Well what else is popular on the internet ? ” Some one tells him ‘ Badgers ‘ So Subway produces an ad about a badger who likes their crummy sandwhiches.

  9. Duncan Says:

    http://adsatt.espn.go.com/ad/sponsors/mcdonalds/Jan_2005/mcdo-0024.swf

  10. John Aschroft Says:

    How did you see the ad at all with adblock.mozdev.org installed? Perhaps it should have a “funny ad” setting to let those through that you want to see…

  11. Luke Says:

    Hmm. here in Australia the current slogan for mcdonalds is: “I’m lovin’ it!” (presumably after the justin timberlake song that always plays in the background of the commercials…)

    We have heaps of others. If i remember any more ill report it :P

  12. Jack Bryson Says:

    I ain’t that lonely

  13. Matteo Says:

    I’m so glad you wrote about the wal mart ad. I remember seeing that a few months ago and when that guy said, “no diggity,” I almost choked on what I was eating.

    I can just imagine the conferences held at the ad agency over exactly which “urban” phrase that actor should say.

  14. Anonymous Says:

    I can’t stand those radio commercials with the “dudes” constantly saying: “McDonald’s Double Quarter-Pounder with Cheese burger”. I ain’t lovin’ it.

  15. geoff Says:

    Well, call the ad execs stoopid if ya like but it’s got a lot of people talking, hasn’t it?

    Still, it would make more sense (and be even funnier) if they used Jason Biggs instead, and had him checking out a hot apple pie…

  16. sid Says:

    Welcome to FaRk :)

  17. inspoetica Says:

    When I first saw this I was sure it was a hoax. But it ain’t.

    http://www.i-am-asian.com/

    I especially like the pug with the t-shirt “I am Asian.”

  18. Luke Says:

    What you don’t realize is that McDonalds’ supposedly poor advertising has really got everyone talking about McDonalds… which makes the ad campaign at least as good, if not better than originally planned.

  19. Emperor Joe Says:

    Shit I hate McDonalds. This just proves they are nothing but a bunch of lame corp assholes. trying to be cool.

  20. Brett Says:

    heh.
    Peter: “I’m going to microwave a bagel and have sex with it.”
    Quag: “Butter’s in the fridge!”

  21. Andrew Says:

    Uhm, dude, it’s != its. it’s = it is. Watch: McDonalds Wants You To F*ck It’s Sandwiches = McDonalds Wants You to F*ck It Is Sandwiches. On behalf of all the farkers visiting this article, please learn grammar.

  22. Andrew Says:

    Uhm, dude, it’s != its. it’s = it is. Watch: McDonalds Wants You To F*ck It’s Sandwiches = McDonalds Wants You to F*ck It Is Sandwiches. On behalf of all the farkers visiting this article, please learn grammar.

  23. tim pedersen Says:

    VH1 wants you to HIT IT too:

    http://timothypedersen.com/images/VH1-HitIt.jpg

    banner from:

    http://www.vh1.com/mobile/ringtones/

  24. John Bega Says:

    I think all of you people are incorrect in thinking that the advertising was a mistake. I mean what would be better than have a double cheseburger in one hand and “hitting” another in the other. I not ashamed to admit it. Once I saw the ad I felt compelled to try. In doing so I must say it was the greatest experince in my life and I owe it all to Mc’D’s.

  25. richro Says:

    at least you don’t need any KY…

  26. Loski Says:

    I remember them!

    “Twosome Burger”

    or were they

    “Menage e Twa Burger”

    I didn’t hit it with ‘em.

    But I ate ‘em.

  27. the Ladies Man Says:

    I just want to say that even all jacked up on Corvoissier, that is completely disgusting.

  28. Ethan S. Says:

    “Its” sandwich, not “It’s”.
    The possessive “its” has no apostrophe, while the contraction “it’s” does.

  29. jb Says:

    Except, of course, that McDonalds only has white-bread buns, this gives a whole new meaning to “When a body meets a body coming through the rye.”

  30. NOBODY_EXPECTS_JINJO Says:

    Cheeseburger sex?



    *fap fap fap*

  31. Timmy Says:

    stupid stupid stupid stupid

  32. Some Guy Says:

    I’d have sex with a McDonald’s hamburger.

  33. brian Says:

    They taste like someone already has hit it….

  34. I love man boobs Says:

    Nigga plz

  35. tomma Says:

    Dont have sex with hamburgers! I screwed a big mac a few weeks ago and Now I’m pregnant with chicken nuggets!

  36. August Arrived Says:

    This is the start of a corporate urban legend, fellas. Could the marketers at McFreak Yourself(tm) be smarter than they seem? Too hip to be square, or too cunning to be hip? Indeed.

  37. Kala Says:

    Don’t forget my favorite example, the 2004 Old Navy commercial that says, “We’re keeping prices on the down low!”

    I came here because I just read this post quoted on the NYC Burningman list. Just the text alone made me laugh so hard I scared the cats. Then I came here and saw the screenshots. Holy shit. They’re even doing the “model is carefully ‘ethnic’ yet also light-skinned so Everybody Can Relate!” thing that ad agencies have become so attached to…

  38. Jeff Says:

    Here’s an oddly worded Mcdonald’s ad that seems to be promoting cannibalism….

    http://www.thesneeze.com/mt-archives/000096.php

  39. Timaeus Says:

    Walmart is wiggity wiggity wack!

  40. zrpnd Says:

    All the FARKing of the fast food must be what leads to this kind of abomination:
    http://lincolnfry.typepad.com/

  41. prince david Says:

    I can’t believe this is true but it is! It is a dream come true =)

  42. jb Says:

    Wow.

  43. Dumb Liberal Says:

    This is nothing but anti-corporation bigotry. Had a local coffee shop run this ad and used that phrase, I bet you guys would have thought it was nuanced.

  44. Lindsay Says:

    I McDonald’s knows exactly what they’re doing. There are also several new billboards around town where I work that have a big picture of a Quarter Pounder with the bolded phrase “Pound One”. There’s a theme going on there, I think.

  45. Kim Says:

    Brings whole new meaning to the phrase “I’m Lovin’ it.”

    ha.

  46. Anonymous Says:

    >I’d hit it.

    NO DONT

  47. Cam Wall Says:

    McDonalds intentionally uses the phrase to create word of mouth and buzz about the new promotion (and the misuse)

  48. Q Says:

    Mike Church (blogger who invented card game, Ambition) used the occasion for a public service announcement advising against burger-fucking.

    Is this the young punk’s first lunge at corporate America?

  49. Lefty IX Says:

    Q said:

    <

    Is this the young punk’s first lunge at corporate America?>>

    Actually, Mike took that bit down some time yesterday. His reason was probably that he didn’t want his Ambition blog to get mired in left-right or anti-corporate politics like everything else he does. (Recall the 2004 “Wikipedia war”, where every right-wing blogger in America was busting on some obscure card game they’d never played.)

    All it said was “The Ambition underground advises against bovine necrophilia until further notice.” I wouldn’t take it for more than it’s worth. Mike’s more interested in promoting his own ideas than making a “lunge at corporate America”, anyway.

  50. Melanie Says:

    Um, can anyone say Whitney Houston?

  51. marsie Says:

    So.
    Not.
    Right.

  52. rental Says:

    Man,

    I’d be shootin special sauce straight out of my Big Mac all over those sesame seed buns.

  53. kma Says:

    Kiss my Ass your sick on the other hand that might be a good thing!
    lol

  54. ike Says:

    You know, the saddest element I can glean from this is that apparently there is NO diversity in the staff that put that campaign together. All it would have taken was ONE African-American to sniff out the problem here.

    I am totally against forced diversity and multi-culturalism. This is as good an argument for how the free market will ultimately weed out businesses that are NOT diverse.

  55. Alice Says:

    Oh for cryin out loud do you really think that they meant for you to do this to your sandwich. Can we please move along to the next silly time that a Marketing person tries to be cute and talk about something more serious like what is in Cool Whip

  56. bannanabelle Says:

    guess their secret sauce, aint so secret anymore…

  57. ultimate_ness Says:

    Hahahha, that’s hilarious. I work at McDonalds and i’ve NEVER seen that before. And believe me, McDonalds is all processed foods and it’s gross.

  58. Andrew Says:

    Test

  59. Jennifer Says:

    this has to be the funniest thing in the world! Although I never heard/seen either of the commercials =[

  60. skeet Says:

    these large companies are getting desperate, After the great movie “Supersize ME” they need to look for something to entangle us with again, SO they try to be gangster.

  61. Dan Berger Says:

    Don’t believe the hype.
    The “supposed” controversey was factored in to the “conversational pass-through” — IOW, free word-of-mouth advertising.

    In any case, regarding a McDonald’s 2xCheeseburger, wouldn’t the phrase be “I’d hit that”?

    Your Friend in Jesus,

  62. Joe Samuels Says:

    I’m thinking it wasn’t intentional, instead, perhaps this is a localized [peculiar to a certain neighboorhood] utilization of the “I’d hit it/that/that a55″ dealio — for example, it was not uncommon in my youth [mis-spent in the Rust Triangle spanning Detroit, MI to Pittsburgh, PA] to provide a superlatively enthusiastic response such as “? I’d f*** some up right now” in discussing dining alternatives, while inebriated.

    Of course, if, “f***ing something up” is tantamount to fighting/destroying the referent, is it then so much of a stretch to imagine that sexing food is substantively dissimilar?

    Jesus Loves Me Too

  63. NayNay Says:

    I wanna watch!!!!!!!!! I’m too scared of the BIG MAC to try myself….. but maybe if I saw someone else my fears would subside?

  64. God Almighty Says:

    Holy Shit!!! I can’t believe this crap. I used to be a big fan of McDonalds but now I think I want to die knowing what those sandwiches are really for.
    ( ))====D~~~~(__)
    (__)

  65. bathroomlove Says:

    I saw this shit the other day, it is ridiculous.

  66. pox05 Says:

    boondocks is on it too…
    http://us.news1.yimg.com/us.yimg.com/p/uc/20050411/lbo050412.gif

  67. Hunter Says:

    “You know, the saddest element I can glean from this is that apparently there is NO diversity in the staff that put that campaign together. All it would have taken was ONE African-American to sniff out the problem here.

    I am totally against forced diversity and multi-culturalism. This is as good an argument for how the free market will ultimately weed out businesses that are NOT diverse. ” -Ike

    You must not have any idea what diversity actually is. You don’t need a black person on the ad staff to tell you that there is something wrong with that slogan. I’m white and I knew what it meant. The problem isn’t that the company isn’t diverse, the problem is you have 50 year old men and women trying to use slang that people under 25 use.

    I wish all the advertisers would knock it off with trying to use slang because it just makes them all look like a bunch of tools even when they do use it right.

    P.S. yeah that Boondocks comic is good

  68. Samara Says:

    This ad saddened me. Urban culture is often exploited for profit and the community that creates trends, urban vernacular and the like never gets credit for its creativity. WTF?? I majored in advertising in college and couldn’t get a job. The same company that produced this ad probably turned me down. WTF?? Instead of hiring people who are familiar with the audiences companies are “trying” to reach with these laughable ads, they continue to perpetuate “sad” stereotypes to sell their products. WTF?? Note to WPP, Interpublics, Grey Advertising, Y&R and others consider some African American creatives. There are plenty of talented minorities up on urban culture that can save you the embarrassment of producing some of the dumba** ads.

  69. alex Says:

    I wonder if Jim (”American Pie”) ever tried that!

  70. alex Says:

    1st gay marriages, now this!

  71. Otto Says:

    Back when this was first making the rounds, I made this slightly modified animated GIF version… ;)

    http://img191.exs.cx/img191/7820/mcskeet2bf.gif

  72. SKEETER Says:

    So, like, that McSkeetFilet is absolutely farking perfect.

  73. whatever Says:

    THis is exactly what they want, idiot. It’s called brand reinforcement. EVen if it is negative, it doesn’t matter. The brand has entered your conciousness and you thought about it. Look they even got you to host their ads on your webpage for FREE! This site is completely 169% OWNED by McDonald’s.

  74. jane Says:

    Hey, sex sells!

  75. Gangsta Pussy Says:

    I’d pass up a fuck for a couple pancake sandwiches. Shit.

  76. Gangsta Pussy Says:

    If I could, I’d fuck one of those Pancake Sandwiches. I loves ‘em.

  77. Wazmo Nariz Says:

    So it’s just a clueless ad exec AND coincidental that “I’m lovin’ it” appears in the same ad, right?

    Well it got me thinking about a photo I took in Vacaville a couple of years ago, and published on Meat Planet:
    http://www.wheretruthlies.com/MeatPlanet/HitIt.html
    which shows a billboard for a different “big juicy burger” with the tagline “GET OFF” in seven-foot high letters.

    What is going on here? There’s a whole subculture having their way with double meat sandwiches.

    Be very afraid.

    –Wazmo

  78. Reynard Muldrake Says:

    This is classic. Burn in hell, McDonald’s!

    And what is it with trying to incorporate rap music into ads these days… The department store Boscov’s had some bizzare ad with a hip hop-rapper going on about Boscov’s. Boscov’s?

  79. Lexi Says:

    That reminds me of the dumbest PSA ever. It features a teenage boy whose dad won’t let him go to a party without adult supervision. The boy then replies “That’s so BOGUS!” As if it’s suddenly 1986 again. Makes me giggle everytime.

  80. McPenis Says:

    Teens and 20’s seem to be in the majority at McDonalds.
    And some may not care, or know, about the ad.

    Advertising may indeed work quite well on younger people because, presumably and generally, they’re more naive, easily impressionable, more susceptible to peer-pressure, and preoccupied with being hip/cool/with-it/etc..
    Capitalism seems to love youth.

    …Gee, all this free advertising here for McDonalds is giving me a hankerin’ for a blt bagel with a big fat hold in the middle.

  81. m Says:

    The fact that some of you think every person under 30 and every black person is up on urban slang is laughable. How’s that for your racism. I guess every white person should speak French eh? Some people don’t pay attention to slang.

  82. JoJo² Says:

    What can I say about this advertisement that hasn’t already been said?
    I thought it was funny when I first saw this ad back in January. Now i think it is freakin’ hilarious when I look back on it. Especially since I am writing an essay for class on how Mcdonalds miserably failed with this advertising scheme of theirs.

  83. Brian Says:

    I guess you guys have forgotten about Corn Nuts’ “Bust-a-Nut” radio commercial, huh?

  84. Acidbuk/Mechagopher Says:

    Thing is, you know it would be sloppy seconds, The employees get first dibs on all those hot, hot sandwiches.

  85. Mike Says:

    I can’t believe nobody has mentioned Burger King’s current promotion:

    http://www.pimpmyburger.com

    Just awful!

  86. erica Says:

    Well for one, I will have to disagree with what your saying about Walmart and McDonalds. And no I wouldn’t call myself a fan of either of the companies but, they are doing just as every other company does. Think about it, all companies cut down other companies in the same catagory, it’s just a way of tryin to get and stay in busniess. Kinda the same thing ur doing here. And Jerad cut down McDonalds first, then McDonalds started on SubWay. Basically everything the media states is bullshit, and a lot of it is shit they get from us everyday people, yet there the ones that take all the credit for it ( which that is WRONG ). A lot of the things diet companies come up with is total BS and there so called way’s of people being able to keep thereselves from eating certain foods and staying focous is things they get from girls and boys struggling with an eating disorder. Things like the expression, ” Nothing taste as good as thin feels” when in reality that is not so true, yes thin can feel good but it does not keep a person happy, and the taste of self acceptance and confidence is better than feeling thin. Also things like, ” Smell food for 30 seconds to 1 minute and then place a piece of it on ur toungue and hold it there for another 30 seconds, and most likley your craving for it will go away, or be satasfied ( when in reality, you still want the food but you go into a state of “food denial” so you steer clear of it because of fear and “well thats what i read so it must work/be true” ) The media is the real ones whom mock people!!! And thats the facts !!!

  87. Yuck Fou Says:

    This is actually pretty ingenious. Look how much attention they’ve got from the public… makes you wonder whether they did it on purpose.

    Any publicity is good publicity ;)

  88. joe blow Says:

    Seriously though I woul love to fuck a quarter pounder right up the fucking ass and bust a load of jizz inside it……..then maybe it can give me a hand job……….

    WHAT?

  89. Muck Fichigan Says:

    If “hitting it” means “having sex with”, does that mean you fsck your bong instead of smoking out of it?

  90. Tom Says:

    This puts me in mind of “Earring Magic Ken” (of Ken & Barbie) that came out a few years ago. Seems nobody at Mattel knew that those cool little colored circles some (gay) men were wearing on a necklace were actually cock rings. Hence “Cock Ring Ken.”

  91. REKCUF Says:

    Andrew,
    Motha fuckas eat mcdonalds

  92. REKCUF Says:

    thats why u do

  93. Paul Says:

    I am from South Africa and even here McDonalds is going down down down

  94. janine12 Says:

    Kinda reminds me of an elecronics add from years ago”Out of our minds and into your hands”. That add run got canceled really fast, too. Shows the coropate cluelessness that abounds in this country.

  95. mike gallegos Says:

    You’r really stupid, thats all

  96. X_RAY_Mel Says:

    Oh Yeah! I worked in a McDonald’s recently and I finally understood these three things: Why they put all guys in the kitchen to make sandwishes (oh yeah, just think about it, it’s so OBVIOUS!!!), why I had to keep a slutty smile and a breast-showing position behind my cash registrer (like all the girls who worked here) while serving customers (It’s not our fault, our manager told us to do this), and why do guys taked a long time to make their BigMac, McChicken and Filet-o-Fish sandwishes…lol lol lol lol

    I’m lovin’it…what a good sentence to put in a porn movie…

  97. Jarom69 Says:

    Having sex with a cheeseburger… I REALLY prefer having sex with the cashier.

  98. Me Says:

    There are so many raunchy things to say that I don’t know where to start… How about:
    “Wanted: Young woman, looks not important, but must cook…”

  99. ¤§†Danielle†§¤ Says:

    Is it coincidence that if you walk into a walmart which has a fastfood place init…its a mcdonalds?..hmmmm…

  100. Erik R Says:

    The sad thing is somebody probably has fornicated with a double cheeseburger cause i’ve heard of some freaky things that peeps do !

  101. nick Says:

    i like mcdonalds……i f*k the hamburgers all the time….

  102. travis Says:

    i dont like mcdonalds it sucks all yalls mommas tities and al yall come to my house…..helllllllllll yaaaaaaaa i live at 7877 east king place

  103. Lightning Says:

    It was obviously just a lame joke conceived up my McDonald’s executives. If someone likes something enough, even if it’s not actually another person but a thing then they sometimes WILL say I’d Hit That or I’d Hit It. Don’t act like you people havn’t seen this before… it’s something you say for something you really like, it’ not necessary to be technical about everything you say using the exact definition. You guys are idiots.

  104. Mike Says:

    Mike likes to fuck Stephine Salaveo tooo, She says i do i do !
    But he raped her in the restroom yes he did! sypliss steph acquir she did!

  105. Heather Says:

    clownfart?hahaha i luv bums i like to blow them and suc them

  106. freddiesgal Says:

    i don’t like mcdonalds it sucks!!!
    have u ever found a hair in your food, i have!!!!!
    GROSS with a CAPITAL “G.”
    It’s funny that if you walk into a walmart that has a fastfood place in it…its a mcdonalds? there are more than 100000 mcdonalds all over the world… want to see something gross… watch “supersize me” there’s living proof of the evilness of “ronald mcdonald” kids everywhere know ronald and grimece… aka the big purple dude…. but do they know martin luther king… nnnnnnnnnnnnnoooooooooooooooo…..
    “i thought i killed that guy” jamie ivy once said when we walk into a MC “D’s and saw ronald giving out knives… aka:ballons

    someone do somwething with that fag….
    love and sunshine;
    freddiesgal
    aka
    the littlepinkcrayon

  107. freddiesgal Says:

    ps….
    see u in your dreams….

  108. yuck fou2 Says:

    mcdonalds sandwiches are so sexy, i want to fuck them

  109. zach Says:

    badabdada im fucking it. who the hell says id hit that? *sexy vioce* get bweeteen my buns *growls* im zach ill jion…….

  110. mc.penis filet Says:

    i calledt hem and said “i would like to buy a mc.penis filet. and i dont wanna hit that burger. not get in bweeteen its buns…..yup

  111. Dave Says:

    that reminds me of a joke:

    why can men pee so easily the morning after sex compared to women?

    ever tried opening a toasted cheese sandwich?

  112. Ryan Says:

    Actually it’s not McDonalds, it’s their Ad Agency. McDonalds pays the Ad Agency MILLIONS of dollars to market their brand. They don’t get caught up in the piece of marketing item. They only contact the Agency for “macro-vision” marketing campaigns such as changing their slogan or doing a product placement in a major movie. Besides that, McDonalds (and for the most part other corporations) don’t get caught in all the minutiae. They pay MILLIONS of dollar, the Ad Agency runs with it (so to speak).

  113. Eric Says:

    Who cares. They are running increases in sales for a few years. This is a dumb website. What is Clownfart anyways.

  114. slut Says:

    Fast food ready to go when u r, eat out when u want it, big beef insine the mostbun with creamy specail sauce ozing out…im lovon it! lovin it all nite long

  115. Shane M Says:

    SOOO THAT WHAT THAT SPECAIL SAUCE IS!

    f*cking NASTY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  116. Dan Says:

    Watch out for that coffee.

  117. Super Jew Says:

    mmm IM LOVING IT, I STICK MY TINY JEW DICK THROUGH YOUR MOMS BIG MAC!

  118. Nikole Says:

    This type of thing is precisely why I don’t eat at McDonald’s - you never know what they’re doing to your food back in the kitchen.

    Does anyone know what happened to the guy in the ad? Has he done anything since then? Did he know what copy they were using? He looks pretty young - surely if he knew what the ad was going to say he would have said something to the designers…..

    Also, the Wal-mart commercial sounds hilarious - let me know if you find it.

  119. Tanya Says:

    wow im from australian and i work at mcdonalds. I have never seen an add like that. How is hit it bad? i dont think we use that term here. it just doesnt make sence..
    lala la well i suppose thats why they dont show that ad in australia
    whats walmart n e ways?
    lalala ill go now just ignore me

  120. Chris Says:

    I’m loving it…I’m hitting it..
    No Baby Burger..
    Lets just takes things slow.

  121. naive-stig Says:

    do you think it realy matters if a dude in a dum wig tells us he wonts to skrew a cheese burger? apart from wondering what macdonalds mayonase actually consists of will anyone stop eating there? the truth is that Mcdonalds is far to high up on the corparate food chain now to really care what mistakes it makes, unless the mistake was a marketing ploy to get some sick minded young guy to jerk off under his table whilst eating a mcdonalds and then dumly realising: ‘that double cheese burger gave me an orgasum, i’d hit that’ after pausing to scratch his ass he would say ‘ug’ as an after thought.
    at least i can laugh at the mistakes, they are highly amuzing. as for the African American i didnt get that… they wenrt being serious were they???

  122. F*ckman Says:

    Cute counter girls can suck my cock if they want lol

  123. Lydia Says:

    mcspotlight.org
    mccruelty.com

    Mcdonald’s world’s biggest mammal murderer and unionbuster

  124. Matt Fering Says:

    i want to fuck mcdonalds because because im a burger king kinda guy!

  125. Matt Fering Says:

    mmm IM LOVING IT, I STICK MY TINY JEW DICK THROUGH YOUR MOMS BIG MAC!

  126. D.J. Says:

    the third part is the best.

  127. McDonalds Says:

    I love McDonalds SO MUCH!!!

  128. Nikki Franceschini Says:

    It’s simple. Men are. Food. Sex. A warm place to crap. Feminism has turned you all into Niggers.
    Enjoy.

  129. norm Says:

    You are a loser !

  130. Anka Gold Says:

    What about this one : wo old men discussing the cheeseburger :”Your name is Pat and my name is Pat; we’re just like the double cheeseburger” commercial that runs in Canada? What is the image that I see? One old man on top of the other?
    One sexy combo…

36 Trackbacks For This Post

  1. Fleshbot Says:

    Wet Spots

  2. LUX.ET.UMBRA Says:

    McDonald’s and Walmart sink to new lows
    In an effort to reach Black America and talk the fancy young generation words, both Walmart and McDonalds are working up some cheesy marketing. Read more here. Via World Champion…

  3. mikedup.net Says:

    ewwwww
    yanno, one would think McDonalds would be more careful with their “hip” slang when advertising. It seems McDonalds had an ad about their sandwiches… and showed a guy with text beside the ad saying “I’d hit that.” Now, I’m going…

  4. Phlegmy Log Says:

    I wouldn’t eat it, let alone have sex with it
    Lately, companies such as Walmart and McDonald’s have made attempts at being hip to draw a different crowd. Andrew Teman explains: Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that…

  5. Phlegmy Log Says:

    I wouldn’t eat it, let alone have sex with it
    Lately, companies such as Walmart and McDonald’s have made attempts at being hip to draw a different crowd. Andrew Teman explains: Although I firmly believe that McDonalds is not advocating hot man on sandwich action, it is quite obvious that…

  6. datter.com Says:

    Sex with a sandwich
    ahh the corporate blight that is McDonalds. What would the world do without everyones favorite Orewellian conglomerate foisting it’s preprocessed animal parts shaped like food at us? Well, we’d likely all live a little longer for one thing.

    What g…

  7. mikkelwinther.dk Says:

    Ung med de unge
    Det er ofte ufrivilligt morsomt, når reklamefolk forsøger at tale til de unge på deres eget sprog. I Danmark har vi (blandt utallige andre) ham fyren i L’Easy reklamerne, der er så hjemmevant i slangudtryk som en nonne er på et bordel, og i USA f…

  8. angiemckaig.com Says:

    assorted sweets: 2005.01.29
    Don’t create ads in Urban Slang if you don’t know what they meanA wonderfully funny example of pitifully researched marketing. TypeNavigatorI keep forgetting this is here. Wonderful visual search to find a typeface. I wish someone would create a piece…

  9. wholesome goodness Says:

    http://vasta.typepad.com/main/2005/01/id_hit_itvery_u.html
    I’d Hit ItVery unfortunate choice of words in a McDonalds ad. Credit Card DrawingsNothing will motivate you more to pay your bills than drawing each one out by hand.

  10. Dean's World Says:

    Love Them Burgers

    Sometimes when companies try to seem hip and relevant in their marketing, they try a little too hard.

    (Via

  11. adland Says:

    Between the buns of a Big Mac, there is special sauce.
    The Wal-mart ad with \

  12. The Ramshackle Humanity Says:

    McDonalds Wants You To Hit That
    Are you an advertising exec who wouldn’t know G-Unit from a G-String? Take our test. If you choose to run a McDonalds commercial that advocates hot man-on-burger action, you are.
    Enjoy.

  13. Ace of Spades HQ Says:

    McDonald’s Needs A Lesson In Slang
    I’m not sure I like the mental image this animated banner ad creates. I’d hit it? Umm, no thanks. (via World Champion) [Cross-posted at Say Anything]…

  14. The Political Teen Says:

    Ba da da
    From World Champion This banner defiantly makes me think about a burger: …..Not I don’t think the “I’d Hit It” banner was a mistake(per se meaning something else than it really means). They knew exactly what they were doing. That…

  15. shab00ty's madness abounding surrounding you... Says:

    OO OOHHHH KEEP HITTING IT FROM DA BACK –
    I’d Hit That, ‘Cause I’m Lovin’ It! Damn, the way you make my golden arches glisten…

  16. dsng.net - the daryl sng blog Says:

    Chasing cool and failing
    There’s nowt so queer as advertising folk who try to use “hot” catchphrases without really knowing what they mean - … such as McDonald’s using “I’d hit it” in their new American ad campaign. Lovin’ it is one thing, actually hitting it might me taking…

  17. jamesiville Says:

    Another Reason I’m Glad I Gave Up On Fast Food
    world champion points out a hilarious oops by the McDonalds restaurant marketing team. These folks must be too hip to be square. I happily gave up on fast food three months ago after a viewing of Super Size Me. And…

  18. John P. Hoke's Asylum Says:

    A whole new meaning to "loving" McDonalds

    You would think that with all of McDonalds advertizing money they would do a little research on their new slogans before rolling them out — but you would be wrong … so wrong. World Champion points us to some McDonalds ads running on the ESPN…

  19. Cheeseorgy Says:

    McDonald’s can McFuck™ itself
    There’s nothing sadder than out-of-touch adults trying to send a positive message out to kids. But what’s worse is out-of-touch ad execs trying to cash in on hip, cool, ethnic language to sell pure shit. Andrew Teman reports that McDonald’s…

  20. CelebNewsWire Says:

    Ba Da Ba Ba Ba! I’m Fuckin’ It?
    McDonald’s Ad Whiz #1: “We need a new slogan. Something ‘cool’. Something ‘hep.’ McDonald’s Ad Whiz #2: “Something that appeals to the tweens AND the teens. Maybe something tinged with ‘the hip hop.’” McDonald’s Ad Whiz #3: “How about ‘I’d…

  21. whoisnick.com Says:

    Lovin’ It Too Much
    Not only do companies have problems with translating things into foreign languages. But now slang is the problem too. Ha Ha, McDonalds! Takes their recent catch phrase “I’m lovin’ it!” to a whole new and disturbing level. Did I say Ha Ha?

  22. OcNews Says:

    McDonalds has hittable burgers
    McDonalds wants you to fuck it’s sandwiches. Dude, I’d *so* not hit it. Its knees are too sharp….

  23. in search of free food Says:

    Make me a sandwich…
    “Double cheeseburger? I’d hit it. I’m a dollar menu guy.”
    -McDonalds ad

    There’s stooping low in the marketing world, and then there’s this. Is McDonalds just that oblivious, or is this supposed to be funny? I guess they’re trying to market to A…

  24. Feces Throwing Says:

    I’d hit it, but the McChicken would take a few beers
    Some guy noticed a web banner where McD’s is suggesting you have sex with their sandwhich

    Like I said. I’d hit the double cheeseburger, but it would take at least a six pac to hit the McChicken. And damm, the McFish is fugly, and i think sht…

  25. Woopop.com Says:

    You’d Hit What??
    It seems McDonalds can’t exactly discern which slang to use when promoting it’s products. According to an ad on ESPN’s…

  26. Philonoist.net Says:

    McDonald’s and you
    This is why I use Firefox with adblock. I can’t stand this kind of advertisement where the company uses a “it’s cool” approach to convince you that they aren’t evil or wrong, but then mess up picking which line to use. (See the article for another…

  27. Juggernuts Says:

    Mickey D’s wants you to Fark their sandwiches.
    No, seriously, they do.

  28. howto Says:

    sex with sandwiches?
    lol. from andrewteman, execs are asking us to enjoy their products now more than ever….

  29. verybigblog Says:

    I’d so not hit that.
    McDonalds Wants You To F*ck It’s Sandwiches - why white guys can’t slang.

  30. Scam City version 7.0 Says:

    McDonalds Wants You to Fuck it’s Burgers!
    “Double Cheeseburger? I’d hit it…” So, is McDonalds is promoting hott man-on-sammich action in it’s latest ad campaign? I’m lovin’ it!…

  31. Researcher Says:

    “Jag vill ha sex med…” en dubbel cheeseburgare
    “I’d hit it” anvnder McDonald’s i amerikansk reklam fr sina hamburgare - the dollar-burger man. Antagligen en motsvarighet till Leo Burnetts rtt s bleka “tv tior”-koncept. Problemet r att “I’d hit it” r slang fr “[henne] vill jag stt…

  32. Blog Off! Says:

    McDonalds wants you to have sex with their burgers
    My choices as a Muslim are fairly limited however (We can only have sex with Halal meat). Which leaves me with only one choice - The Fillet o Fish (no cheese).

    At least now you know why the tartar sauce tastes a bit salty…

  33. Boing Boing Says:

    Sexualized Japanese Ice Cream commercial
    Here is a Japanese television commercial that encourages children to buy and eat soft-serv ice cream. Nothing strange about that at all. Lots of folks use sex to sell junk food these days. Link (Thanks, Jonno)….

  34. MichaelAndKrissy.com Says:

    I’m Loving It?
    The ad agency for McDonald’s is trying to make their ads more hip by using urban language, without determining what they’re actually saying:

    Perhaps they should have consulted UrbanDictionary.com:

    I’d Hit it

    Vernacular, commonly used by male…

  35. Code Ronin Says:

    We all scream for it …
    Xeni Jardin: Here is a Japanese television commercial that encourages children to buy and eat soft-serv ice cream. Nothing strange about that at all. Lots of folks use sex to sell junk food these days. Link (Thanks, Jonno). [Via…

  36. TADSpot Says:

    McDonalds Wants Your Meat in Theirs
    Link: world champion: McDonalds Wants You To F*ck Its Sandwiches. This is old internet news, but I just found it today.

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